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One to One marketing, a very new, and very sophisticated and increasingly popular method of marketing a business and products.

It’s the term for a printed piece - leaflet, postcard or brochure, customised for a specific individual. From the simplest to very complex, a variable print piece can have just a person’s name or address on it or can be customised with wording, pictures and graphics and be as unique as each individual.

The goal is to target the message in each piece to its recipient. When a piece is targeted, the benefits are substantial. Individual personalised messages can increase response rates, gain greater customer loyalty and increase profitability?

Communicating with your customers and prospects in this way allows you to develop closer, long-term relationships and strengthen loyalty to you.